Getting 'Real Time' Performance with Operational BI

Operational business intelligence is about delivering information to people when and how they need it in the context of business need. Explore the five best practices best-in-class companies are using to drive faster, better decision making and higher customer satisfaction.


I read a post on the Intelligent enterprise website about getting real time performance from your business intelligence infrastructure.

A number of companies have started to use existing data to provide daily, even minute by minute information. Traditional business intelligence solutions continue to address the strategic information needs of decision makers with analysis of historical data. A number of companies are now realising the potential of applying Business Intelligence to more immediate operational needs. A number of vendors included Business Objects and Micrsoft providing support for the day to day operational needs of a company.



David Hatch from Intelligent enterprise says key benefits to business users include the opportunity to:

• Manage business activities as they occur, as opposed to waiting for the end of a day, week, or month before gaining access to analytical data and information;



• Improve customer relations by responding to their needs more rapidly, and heading off harmful events before the customer is aware, or possibly before they happen;



• Increase business efficiency by providing actionable information to line-level knowledge workers in real-time, and automating manual processes to reduce costly, repetitive report creation tasks.
  

THE 'FLAVORS' OF OPERATIONAL BI

The term "operational BI" has been identified with several terms within various industry and market vernaculars, including "transactional BI, real-time analytics, near-real-time analytics, operational reporting, business activity monitoring" and "decision management." Some of the terms have been coined to differentiate between the timeframes within which data collection, reporting, and analysis occur. Other terms describe differences in the methods and calculations that take place as data is captured, manipulated, and delivered.

Whether your company has a business intelligence environment or thinking about youre requirements - everyone can benefit from Operational Business Intelligence!

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