Operational BI: Getting the whole company using Business Intelligence

The major vendors are all making conversations about Operational BI or Pervasive BI.

Companies are trying to raise the competitive bar through improvement of many operational business processes, including customer experiences, inventory
and purchasing, systems monitoring, and business process optimisation. Organizations are attempting to increase customer loyalty, profitability, and cross-sell / upsell opportunities.

Many companies are now being pushed to deliver results despite budget constraints. This has resulted in a focus on cost and business process efficiency monitoring that will help find efficiencies and improve the bottom line.

While traditional business intelligence solutions continue to address the strategic information needs of decision makers with analysis of historical data, organizations
are starting to realize the potential of applying BI technology and approaches to more immediate information needs. The study will determine what companies are
doing to:
• Target and prioritize operational BI initiatives
• Improve customer relations, response, and performance
• Address non-customer facing operational process improvements
• Increase the availability of information for both customer-facing and other line-level knowledge
workers
• Monitor systems for opportunities to improve business performance and reduction of harmful events

The dmReview talk about "The Next Generation of Business Intelligence: Operational BI". They say ...

Operational reporting applications simply format and display the content of BTx data stores. Many business users, however, want to be able to analyze BTx data to identify potential problems and look for business trends. There are a wide variety of analysis tools available on the market. The capabilities provided by these products range from using Microsoft Excel for data analysis to advanced OLAP applications and database systems.

Operational Business Intelligence has also been labelled BI 3.0 or the next evolution of business intelligence. We recently implemented a BI solution for a client that included strategic aswell as operational Business Intelligence.